Health Professions Students Academic and Personal Motivations for Using Social Media

As 72% of online adults are using social media, it is vital for health professions schools and institutions to understand and adapt to the online needs of health professions students (HPS). This research was designed to examine how HPS are utilizing the Internet and online activity, specifically focusing on social media, and to determine HPS’ motivations for using social media. In 2012, 4,370 health professions students from the Texas Tech University Health Sciences Center participated in an institutional review board (IRB) approved online survey. Of those contacted, 187 completed the survey, ranging in age from 20 to 56. Completing the survey was voluntary and anonymous. Applying the uses and gratifications theoretical framework, the authors quantitatively analyzed whether HPS’ motivations for online interaction through social media are academic, personal, or a combination. Analysis revealed HPS were motivated by convenience of information, social entertainment, and professional development. The findings indicated that Facebook was the most commonly used social media outlet both academically and personally. Yet, this study also indicates that HPS have little interest in interacting with clients online for fear of violating patient privacy and liability as the primary deterrents. This study offers insight into HPS’ motivations behind and use of social media. The increased use of online interaction through social media websites is impacting health professions education. Future research needs to compare health professionals’ and students’ use, frequency, and motivations for utilizing social media websites to communicate and interact with patients and the medical community.